Jockey has devised a new way to measure bra sizes and is offering a $20.00 kit to help women get a better fit. The story is too long so please visit this link to read. I think all New York Fashionista's are going to want to hear about this.
http://www.nytimes.com/2013/05/31/business/a-new-step-in-wrestling-with-the-bra.html?ref=todayspaper
Brigitte Grisanti New York News Story for Women